Google’s new AI Overviews feature is gaining attention across the web—but not for all the right reasons. A recent study shows that this new addition might be hurting publishers by reducing traffic to their websites. Let’s break down what’s happening.
What Are Google AI Overviews?
AI Overviews are Google’s new way of delivering search results. Instead of showing only traditional links, Google now gives users AI-generated answers right at the top of the search page.
So when someone searches a question, they often get a detailed summary—without needing to click on any website.
Why Are Publishers Concerned?
According to new research:
- Clicks on organic search results have dropped by up to 25% when AI Overviews appear.
- Since users are getting answers directly on Google, they don’t visit websites as often.
- This directly impacts publishers who rely on search traffic for revenue, especially from ads and affiliate links.
What’s the Real Impact?
- More Zero-Click Searches: Users get the answer they need without leaving Google.
- Reduced Monetization: Less traffic means fewer ad impressions, lower affiliate sales, and decreased engagement.
- SEO Work Undermined: Even highly optimized content may not reach the audience it was meant for.
What Are Experts Saying?
Digital publishers and SEO experts are calling this a major threat to online content creators. They argue that Google is using their content to generate AI answers, but not sending traffic back to the original sources.
Some even see it as an unfair advantage for Google, as it keeps users on its own platform.
What Is Google’s Stand?
Google says AI Overviews are designed to improve user experience by providing quick, relevant answers. The company claims it’s trying to help users, not harm publishers.
But in reality, the feature is already affecting how much visibility publishers are getting.
What Can Publishers Do?
Here are a few strategies publishers can consider:
- Create AI-Resistant Content: Focus on unique content that AI can’t easily summarize, like expert opinions, reviews, and personal experiences.
- Diversify Traffic Sources: Don’t depend only on Google—use social media, email newsletters, YouTube, and other platforms to reach audiences.
- Boost Engagement: Add interactive elements like videos, polls, and comments to keep users engaged on your site.
Final Thoughts
Google’s AI Overviews may be the future of search, but they raise serious concerns for content creators and publishers. While users benefit from instant answers, publishers may suffer losses in traffic and revenue.
The big question is: Can Google strike a balance between helping users and supporting publishers?
