The launch of Apple’s iPhone 17 series in India turned into a spectacle of excitement, chaos, and extreme enthusiasm. Across major cities, Apple fans showed just how far they were willing to go to be among the first to own the new device.
Midnight Queues and Early Morning Rush
In Mumbai and Delhi, people started lining up outside Apple stores well before sunrise—some even camping overnight. At the Bandra Kurla Complex (BKC) Apple Store in Mumbai, the atmosphere was electric as hundreds gathered, hoping to be the first through the doors.
By early morning, the crowd had swelled to the point where security struggled to maintain order. In a shocking turn, scuffles broke out between eager buyers, with pushing and shoving causing temporary chaos before staff intervened.
Meanwhile, in Delhi’s Saket store, scenes were slightly more orderly but no less intense. Many customers had arrived the previous night to ensure they secured their preferred iPhone 17 model.
Why the Frenzy?
Apple’s launch events in India have always attracted attention, but this year’s iPhone 17 hype was on another level. Fans spoke about wanting to “be the first,” while others described the joy of unboxing their iPhones on launch day as an experience worth the wait—and the chaos.
The new orange colour variant proved especially popular, with many buyers specifically lining up for that model.
Price & Variants
The iPhone 17 series in India ranges from around ₹82,900 for the base version to nearly ₹2,29,900 for the premium model. Despite the steep price, the demand has been staggering, with pre-orders selling out quickly and walk-in buyers battling long queues.
Bigger Picture
The frenzied launch highlights two key realities:
- Apple’s unmatched brand loyalty in India—where consumers see iPhones as more than just a gadget, but a status symbol.
- Retail challenges—with huge crowds testing the limits of security and store management on launch day.
As India cements itself as a crucial market for Apple, scenes like these are likely to become a regular feature of future iPhone launches.
✨ The iPhone 17 has not just arrived—it has announced itself with a storm of excitement, sleepless nights, and even a few fistfights.
